I create every website as if it is a important destination. People should enjoy being on your website and be able to find what they are looking for. My sites are always unique and easy to navigate. My web design and writing style is clean and confident with twists here and there – to keep the visitor interested. My graphic design style is similar, with a classical flair which keep the logos and printed materials I design from ever looking dated.
After 20+ years of working as a big ad agency art director, I started my own firm in 2006. Six years ago, I decided to focus on my real passion, which is helping smaller businesses with a need of better web & graphic design solutions.
Since then, I've made it a point to keep up with the ever-changing and nutty world of web design and SEO. And it hasn't driven me crazy yet.
That's because I have a great office in the woods near Lake Geneva and Elkhorn in Southeast WI which is a perfect place to concentrate. Plus a husband who is a fantastic proofreader.
I want to make it clear that I no longer "code" websites myself. Instead I design sites in the following editors: WIX, Squarespace, Shopify, Wordpress, Web.com and Adobe. This allows my clients to choose to update their own website.
I design graphics in Photoshop, Illustrator, In-Design, Keynote, Powerpoint and many apps.
Somehow I got accepted to the College For Creative Studies and studied advertising design.
Jumped from there to a real job as an art director at a midsize agency that is no longer around.
Next was my happiest agency to work at, Campbell Ewald in Detroit, where I won my first award at age 23 for the public service "It Shouldn't Hurt to Be a Child" campaign. (See newspaper clip).
Bravely, I then hit the big city of Chicago and worked for the big guns: J. Walter Thompson, Grey, and 10 years at Leo Burnett, where I received my first Mac Powerbook 300 in the 90's. My final agency job was as Executive Creative Director at Malcolm Marketing based in Madison/Milwaukee, WI.
After that, I was done with meetings, airports, hotels, minibars and more meetings and landed a great Director of Marketing position the gourmet store, Fox & Obel. Which was life changing.
I met so many wonderful professionals At F&O that I was able to start my own business. And I am proud to say most of them are still my clients (and friends) today.