DIGITAL PACKAGES CASE STUDIES
Kay Rasoletti interior Design
Kay Rasoletti, an interior designer that has locations in Chicago and Cleveland, wanted to make a bigger splash on the web in the new year.
By chance she showed me a style board (see left) she did for a future client and an I fell in love with the look her "collage" of ideas.
I asked Kay to create more style boards and each w-one was more beautiful than the next. They became her unique them to the new website. I also loved the pink rose shade she used on her first board and redesigned her logo in a new color scheme,
Her old logo, (see below) had a flat pinking shear image to symbolize a fabric swatch. I created a real swatch in Photoshop with a sewn edge to make the image more sophisticated and understandable.
We also change the site's navigation to make it easier for people to find what they are looking for. Her work, and her style of working!
Digital marketing package
Updated logo design
Updated color scheme
Copy and content development
Photo direction and retouching
NEW LOGO AND BUSINESS CARD
OLD WEBSITE HOME PAGE AND BUSINESS CARD