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COPY EDITING BY KIRSTEN E. LOMBARD

DIGITAL PACKAGES CASE STUDIES

The farm at Dover

Wisconsin Barn Wedding Venue

The Farm at Dover is a gorgeous, restored wedding barn venue near Kansasville, WI.

As the barn’s restoration came close to completion, its owners had to get the word out fast to book the 2015 season. Problem was, nobody had heard of them. Brides these days use the Internet almost exclusively to research venues, but the owners had a new web domain (URL) and nothing but a one-page website.

They called us for help.

We quickly did a competitive analysis, conducted keyword research, and developed plans for both SEO and digital marketing.

Step one was to write about the property and its central location. Next we made sure there were plenty of gorgeous images to ensure interest on the part of searching brides. For starters, we had an artist draw a charming map of the property (right). We also borrowed wedding images from photographer friends, and started Instagram and Facebook pages to boost digital presence. We further added keywords, snippets, tags, and titles to the website and listed it on local maps such as Google.

During the first few months, we adjusted SEO, ran online advertising in The Knot and other key venues and contacted Milwaukee, Chicago, and Lake Geneva wedding planners.

The Farm at Dover’s website was indexed (recognized) by the web in record time. Word spread very fast through advertising, PR events, social media, event planners, and caterers.

Happy to report that the Farm at Dover is now in its third season and is fully booked through 2018.

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Digital marketing package

  • Copy and content development

  • Web strategy for new local business

  • Titles, tags, snippets and SEO

  • Competitive analysis

  • Keyword research and testing

  • Welcome letters

  • Online listings, maps and ads

  • Monthly analytic reports